Known as one of the most successful, useful and business-friendly platforms a marketer can invest in, HubSpot has earned its reputation as a must-have for CRM strategists. And with an agency partner who truly knows HubSpots ins and outs, businesses of all sizes can develop a more efficient sales funnel without so much as leaving it to the experts, and letting the leads roll in.
But before we get ahead of ourselves, a quick primer:
What is a CRM? And why HubSpot?
CRM stands for customer relationship management, a big-tent term for the platform that houses the whole of a business’s interactions with its customers. Everywhere from the initial engagement, to the point of sale, to follow-up purchases and every instance in between.
HubSpot is an expansive platform that helps you create, track, measure and recalibrate all of those interactions, giving marketers a suite of analytic tools and on-the-fly insights that can help you inform word choices, site hierarchy, color schemes and much, much more.
Not All Agencies Are HubSpot Certified
So if an agency tells you about their CRM capabilities, you might want to ask. HubSpot only certifies agencies who pass an extensive training that ends with an exam, partnering with select marketers countrywide who they trust to bring the best out of their platform.
At BOWEN, we’re proud of what our HubSpot certification says both about our capabilities, and our clients’. Here’s what we mean:
1. We Get Results Faster
As a certified agency, we’ve been working with HubSpot long enough to know what gets results and what doesn’t. When you partner with us, you’ll skip the trial and error of creating an inbound marketing strategy from scratch, given the fact that we’ve already got thousands of hours of experience working behind us.
While inbound marketing is a long game, you don’t want to get strung along by an agency that promises results sometime off in a distant future — we can show you the data as it comes in and help make day-to-day adjustments that should put you ahead of the competition working week-to-week or even month-to-month.
2. We Save Time (And Potentially Money)
HubSpot is certainly an investment. Though we’d argue it’s one of the single most effective investments a business can make. Enterprise-level companies waste hundreds of thousands of dollars yearly on software they hardly use, while HubSpot is often a far less expensive commitment you can use day in and day out — and with much greater potential for your bottom line.
The trick is knowing how to use it day in and day out. It’s a robust platform with almost endless capabilities, and there’s no reason to bog yourself down in the minutiae with a certified agency on your side. We’ll handle the legwork and save you loads of time in the process. Time you can free up to maintain the things your business already does well.
3. We’re Inbound Marketers at Heart
Most Hubspot certified agencies know a thing or two about inbound marketing, attracting the right audience at the right time and finding inventive ways to lead them to a sale. It’s an essential function of good CRM strategy, and depends on things like consumer profiles, access to data and web automation.
In short, our vast knowledge of HubSpot gives us the leeway to put a heavy focus on inbound marketing, focusing as much of our efforts on finding your business leads as making a beautiful product.
4. We’re Close to the Source
We’re not just tight with HubSpot. We’re sort of like family. We’ve got a dedicated team over there that helps us (and ergo, you) deal with any issues the moment they arise. That means less time troubleshooting and more time executing good CRM.
Basically, when businesses trust their CRM & marketing efforts to us, they’re getting the benefit of both our expertise and HubSpot’s. So reach out to us when you’re ready, and we can talk specifically about how HubSpot could benefit your business.